The People of LOHAS: An Insight into the Movement
earthpure
Posted On October 28, 2011
Healthy living has taken different paths in the last few years. Vegans, organist, vegetarians and locavores have all adopted their own eating habits. Who's to say who's right when it comes down to choosing the path of eating habits when all options have pros and cons. It narrows in on the marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living that consumers live out in their daily lives. This is known as LOHAS: Lifestyles of Health and Sustainability.
According to LOHAS, approximately 13-19% percent of the adults in the U.S. are currently considered LOHAS consumers. This is based on surveys of the U.S. adult population estimated at 215 million. The LOHAS demographic consists of high educated, 60+% female, iconic brand supporters, family orientated and least price sensitive people. From the outside looking in, these demographics are not by chance. Living a healthy lifestyle requires true dedication and knowledge of what your practicing. The commitment can be daunting because change requires hard work and dedication. LOHAS shows that this task can be achieved with a little motivation and drive. Nearly 41 million Americans are a part of the LOHAS demographic. That is remarkable considering all of the options for food that people have.
It is more than a movement. It is more than a commitment. It’s a lifestyle. It’s a lifestyle that 41 million people practice despite the fact that obesity is still on the rise. A LOHAS lifestyle raises awareness for this epidemic. Considering that obesity has doubled and tripled in adults and adolescence, 41 million Americans that follow a LOHAS lifestyle are making a difference.
Organic and whole foods are not as cheap as conventional food in market places, but the rewards are colossal. Healthy living not only improves health, but it improves the overall human experience. People feel better, land is saved, and our carbon footprint is reduced. Lastly, National Restaurant Association research shows that three in four adults are trying to eat healthier at restaurants than they did just two years ago.
LOHAS is expected to generate over $300 billion in annual revenue by 2013. People are taking the initiative to live healthier more sustainable lives. I believe that LOHAS has the potential of becoming "mainstream" once people take the next step in food education. The LOHAS website has a number of articles and blogs on healthy living. From what the research has shown, LOHAS can explode as a powerful group and help educate restaurants and consumers about healthy living.
LOHAS is a benefit, and it will open opportunities for whomever wants to embrace all it has to offer.
Originally Posted by:
Steven Rodriguez October 28, 2011
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